Philips AVENT launch 2 Fab Products to help Mums Breastfeed for Longer

June 2013

Phillips AVENT launch

Philips AVENT announces its biggest launch in 25 years by introducing two exciting innovative products that help mums breastfeed for longer: Philips AVENT Comfort Manual Breast pump and Philips AVENT Natural Feeding Bottle.

Philips AVENT is dedicated to helping mothers breastfeed for longer, however recognises that there are times when this is not possible and the demands of modern life mean that mothers may be separated from their baby. This is why Philips AVENT has collaborated with healthcare professionals and conducted research with more than 15,000 mothers worldwide to understand the physiology of milk expression and develop innovative products to help mother and baby.

Expressed breast milk bottle feed
“Philips AVENT understands infant feeding needs on the most intimate level because we involve mums and their babies at the earliest phase of the product development process,” said Belinda Sahlman, Marketing Manager, Mother and Childcare for Philips Australia. “This is particularly important today, when mums have so many competing pressures, we need to ensure that our products support mums to help them breastfeed for longer and give their little ones the best start in life”.

Philips AVENT Comfort Manual Breast Pump RRP: $99.95

The Philips AVENT Comfort manual breast pump allows mothers to express milk in a comfortable, reclined position, instead of leaning forward. This is because the new pump has a unique compact breast shield design, with a shorter, integrated funnel. This prevents backache, aids relaxation and encourages easier milk flow.

According to a survey conducted by Philips AVENT of Australian mothers the number one feature parents look for when purchasing a breast pump is ease of use. The Philips AVENT Comfort manual breast pump is compact in design, with an ergonomically shaped handle for effortless fingertip control. This allows mothers to keep a tight seal on the breast, making pumping considerably easier.

The unique massage cushion with soft petals gently compresses the breast to stimulate milk flow, cleverly mimicking the baby’s natural suckling behavior. This innovative cushion has a distinctive, velvety texture that feels warm on the breast, stimulating let-down, for easier milk flow and more milk naturally.

Philips AVENT developed the new Comfort manual breast pump with leading lactations consultants to ensure mothers are as comfortable as possible when expressing milk, hence a greater supply of milk that ultimately allows them to breast feed for longer.

Philips AVENT Naturals Feeding Bottle 260ml  RRP: $11.95

Philips AVENT also recognises that there are times when this is not possible and the demands of modern life mean that mothers may be separated from their baby. This is why Philips AVENT has collaborated with healthcare.

Avent bottles

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